GA Sound Visualization

This video showcases the sound design work created by our team as part of a sponsored course in collaboration with Google. The project focuses on innovative ideas for Google Assistant. My role involved bringing these concepts to life by visualizing the sound design through animation and design.

To increase engagement and reduce churn among users of Google Assistant, understand how consumers discover and react to digital assistants, and explore product ideas that enliven and ease a consumer’s first week learning about and using Assistant. Focus on 18-24 year olds to consider and test the efficacy and impact of more fun, gamified, social, and immersive experiences that could increase Assistant engagement across multiple demographics.